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New Look, Same Mission for Roots in Downtown Valpo

New Look, Same Mission for Roots in Downtown Valpo

Roots Organic Juice Cafe is now officially known as Roots Market Cafe.
While our look is fresh and new, our mission of making people feel good remains the same.” Durnell said.

What Inspires Roots?

What Inspires Roots?

Recently, one of our team, Madii Rey, asked: “What inspires you to do Roots?” This post provides the answer insofar as I can articulate it in a few words, which is pretty hard to do. So let’s get into it. Carrie and I are not 

What Roots Means To Me

What Roots Means To Me

Confessions From My Very First Job

Aside from Roots being my first job – already making it special – it is also a place in which I hold some of my dearest memories; a place that inspired (and continues to inspire) me to blossom in all the most beautiful and challenging ways; a place that has carried me through the highs and lows; a place that remains so alive in my heart to this day, even as I now live 600 miles away!

Roots is an entity in and of itself. All of its parts (employers, employees, customers, quality plus food, etc.) combine to make an exceptional space to expand oneself. Let’s get one thing clear, one can’t work at Roots without one’s life changing in BIG ways.

So, back to the question. What does Roots mean to me? I’ll break it down, because, frankly, Roots means so much to me that I could (no joke) talk about it for HOURS. Maybe I will.

1. Connection

When I think of Roots, I think of how many people walked in and out of this store, how many people I had the honor of working with, and how most (if not all) were special, powerful interactions and connections. Roots is a place to connect! It’s hard not to when you know you’re meeting people who share the sacred reverence for taking care of and nourishing the body. But connection didn’t just end with someone I could easily see had the same interests. Roots taught me that we have the ability to connect with all who share this thing called life. Roots expanded my connection with myself and, thus, with all things.

2. Authenticity

Roots means authenticity to me because, well, I think of how authentic everything about it is. No, Seriously! I am amazed at how beautifully Roots carries out being authentic—everything from authenticity about food to emotions and the inherent connection. It was the insurmountable array of support through both the toughest and most fulfilled times that inspired me to express my truest self. Something beautiful always comes out of being real and true, even if it’s uncomfortable. It totally helped to be surrounded by delicious, high vibrational food AND peeps. The transparency and reality of the traditional American diet, and what they are doing to our food was laid out on the table and brought to light. Roots doesn’t mess around.

3. Friendship

The friendships that Roots brought into my life are ones that will last a lifetime. As stated before, one cannot work at Roots without one’s life being changed. That being said, the individuals that Roots has employed have a deep affinity for nourishing themselves and creating deeper friendships. Coming into work was like going to a gathering. We all came together in the most supportive, joyful ways.

4. Health

Roots taught me SO much about health—most importantly, about self-care. Our lovely (understatement) employers Bill and Carrie held a deep respect for us and were so compassionate when one did not feel well. Health was the key to keeping Roots thrive. I had little knowledge about WHOLE-istic health before working at Roots. And it truly took a while before I understood that it takes ALL parts of oneself to discover what is causing imbalance in the body, mind, and heart.

5. Integrity

Roots didn’t ever sacrifice integrity for business, despite being super alternative. This was a big deal! Many businesses out there are focused on catering to the mainstream, or the cheapest, easiest ways to become successful. Again, Roots doesn’t mess around. And being dedicated to the original vision and expanding it has taken blood, sweat, and tears. The abundance that has been put into this café is flowing right back at ‘em in deep ways.

6. Commitment

Roots means commitment to me because it takes a lot of knowledge and “doing it yourself” to really be an exceptional employer. It’s one commitment to learn and spread knowledge about health. But it’s a whole other commitment to embody it yourself. I was deeply inspired by the Roots team and their commitment to helping others by first taking care of themselves.

7. LOVE

And, finally, with all of these parts put together, LOVE is what Roots means to me. I’m amazed at how much Roots transformed my and SO MANY OTHERS lives. It’s a true honor to have been a part of this Team.

I love you, team!!

Emz

Roots Values Part 1

Roots Values Part 1

When Carrie and I bought Roots Organic Juice Café, we knew the product was great!  We were customers long before we were owners.  And Roots was well-known for its fresh, organic, and healthy menu.  We didn’t want to change any of that.  What we did